MATTEL

Mattel Headquarters Campus Transformation

Mattel, a global leader in toys and family entertainment with brands such as Barbie, Hot Wheels, and Fisher-Price, is continuing to evolve its physical environments to support a more connected, creative, and digitally driven future.

To support this transformation, Mattel initiated a series of projects across its El Segundo, California Headquarters campus, including a modernized corporate tower, a new design center, a production studio, and a multi-phase warehouse facility. While each project serves a distinct purpose, together they form a cohesive ecosystem designed to support workplace collaboration, product innovation, content creation, and operational efficiency.

PLANNET was engaged to provide planning, design, and implementation oversight for core building technology systems—ensuring each environment is scalable, secure, and aligned with Mattel’s long-term vision.

Project 1: El Segundo Campus Tower

The El Segundo Campus Tower at 333 Continental Boulevard, El Segundo, CA  is a 12-story, 265,860 SF workplace transformation designed to support a more modern and engaging office experience.

Mattel’s objective was to increase seating capacity by 23% while creating a flexible environment that prioritizes comfort, productivity, and collaboration. The space includes a variety of environments such as breakout rooms, conference spaces, lounges, and shared public areas.

PLANNET designed and oversaw the implementation of a comprehensive technology infrastructure to support these goals. This included a robust structured cabling system enabling both wired and wireless connectivity, along with CATV/SATV systems and telecommunications room design across all floors.

Audiovisual systems were integrated throughout meeting and collaboration spaces to support seamless hybrid communication, while security systems—including access control, surveillance, and monitoring devices—were deployed to protect occupants and assets.

The result is a flexible, technology-enabled workplace aligned with evolving employee expectations and modern work patterns.

Project 2: HTC Design Center

Mattel’s HTC Design Center located at 2160 E. Grand Avenue, El Segundo, CA  is a 165,000 SF, three-story facility designed to house approximately 600–650 employees across workspace, meeting areas, and technical labs.

The project involved transforming a largely white-box building into a dynamic hub for product design and development. Lab environments were prioritized on Level 1, with collaborative and office functions on the upper floors, connected by a new interconnecting stair.

PLANNET focused on designing a scalable and adaptable infrastructure to support evolving workflows. The team developed the low-voltage backbone, including entrance facilities, riser systems, and telecommunications rooms such as MPOE, MDF, and IDF spaces.

Given the technical nature of the facility, flexibility was critical—allowing the infrastructure to support changing lab configurations and future technologies. The project also aligns with LEED Gold standards, reinforcing sustainability goals.

This facility now serves as a future-ready innovation center supporting Mattel’s design and engineering teams.

Project 3: Studio Production Facility

Located at 831 S. Douglas Street, El Segundo, CA , the 60,000 SF studio project represents Mattel’s investment in content creation and digital media production.

The facility is designed to support product shoots, virtual production, and advanced media workflows, including editing suites, sound stages, and photo studios. A VFX soundstage further enables the creation of high-quality digital content tied to Mattel’s global brands.

PLANNET provided full technology design and implementation oversight across structured cabling, audiovisual, and security systems. The AV infrastructure supports projection systems, surround sound, and specialized production environments, with flexibility to accommodate advanced formats such as Dolby Atmos or Dolby Vision.

Security and acoustical performance were key considerations, ensuring protection of intellectual property while maintaining optimal production conditions.

Additionally, a second phase of the project includes two dedicated 5,000 SF studios, with PLANNET continuing its role through construction documentation, bidding, and administration—maintaining consistency across both phases.

The result is a purpose-built production environment that supports Mattel’s growing focus on storytelling and digital content.

Project 4: Warehouse Phases 1 & 2

The Mattel Warehouse project at 2043 E. Mariposa Avenue expands the campus to support operational and logistics functions through a two-phase development.

While distinct from the creative and corporate environments, this facility required equally robust infrastructure to ensure secure and efficient operations.

PLANNET provided planning, design, and implementation oversight for structured cabling and security systems across both phases. This included wired and wireless voice/data infrastructure, as well as technology room design to support operational systems.

Security systems were a primary focus, with integrated solutions including CCTV, access control, and monitoring devices designed to safeguard inventory, facilities, and personnel.

The warehouse complements the broader campus by enabling efficient distribution and operational support, backed by reliable and scalable technology systems.

Summary

Across the El Segundo campus, Mattel’s four projects demonstrate how integrated building technology can unify a wide range of environments—from corporate offices and design labs to production studios and logistics facilities—into a cohesive, high-performing ecosystem.

PLANNET’s approach ensured consistency in infrastructure, scalability for future growth, and alignment with Mattel’s evolving business needs. Each facility was designed to function independently while contributing to a broader, connected campus strategy.

Together, these projects position Mattel to support its workforce, accelerate innovation, expand digital content capabilities, and streamline operations—creating a future-ready foundation for continued growth across its global portfolio of brands.