PLANNET Consulting launched an evolved, refreshed brand identity this past month, reflecting the company’s evolution as an independent professional services firm with expertise across Technology Consulting; Data Center Strategy & Consulting; and, Critical Facilities Design and Construction.
According to CEO Steve Miano, PLANNET’s logo has undergone a significant transformation. “The new identity had to satisfy all of the existing expectations of what our original mark stands for—a leader in providing technology infrastructure solutions for workplaces and data centers—while simultaneously moving the brand forward,” says Miano.
Striving to maintain the iconic and recognizable mark was a primary goal. This was achieved by carefully deconstructing the existing mark and studying its fundamental shapes, angles and weight. This process informed our work and perspective as we approached the challenge of defining a new mark.
The new mark maintains the circular structure of the old logo, updated with a piercing arrow that symbolizes forward progress. The corporate blue has been lightened, and logo color variants were developed representing PLANNET’s three main business areas. According to President and Managing Principal Andrew Harrod, “Our new brand standards and usage applications allows PlanNet to project a consistent, forward looking POV across all media including interface, web, collateral, and promotions.”